A cultural UX/UI designer based in Perth, WA. As a Samoan and Pākehā / New Zealand European designer, I design for how people feel, not just what they do. My work is rooted in research, empathy, and a belief that design should serve communities, not just users.
These aren't just values I hold — they show up in how I research, design, and collaborate on every project.
I design for real human needs — focusing on wellbeing, emotional safety, and meaningful support, not just aesthetics or function.
I value designing within the context of Aotearoa and Pacific communities, drawing on my own dual identity respectfully and meaningfully.
Strong design comes from evidence and insight, not assumptions. I prioritise in-depth primary and secondary research to guide every decision.
As a Samoan and Pākehā / New Zealand European designer, my cultural identity isn't just something I carry personally — it shapes how I approach every project. I move between different cultural worlds, communities, and ways of knowing, and I bring that perspective into my design practice.
I am currently studying at Media Design School, Auckland, New Zealand — completing my Bachelor of Media Design (BMD) majoring in UX/UI Design, graduating July 2027. I'm particularly drawn to projects involving cultural identity, community wellbeing, and creating meaningful experiences for people who are often underrepresented.
Now based in Perth, I'm looking to work with studios and organisations that design for communities — particularly those designing for cultural connection, wellbeing, and the people often underserved by mainstream design.
"I design for how people feel, not just what they do — grounded in research, culture, and care."
My heritage is Samoan and Pākehā / New Zealand European. This dual cultural background shapes how I approach design — with care for identity, community, and the different ways people connect to place, story, and each other.
Outside of design, I'm happiest around animals — especially my very opinionated cat. He brings chaos, softness, and personality into my everyday life, which probably explains why I'm drawn to design that feels human, warm, and a little playful.
Raised in Aotearoa and now based in Perth, I'm learning to call a new city home while staying connected to where I come from. Moving between places has shaped how I see people, culture, and belonging — ideas that often sit at the heart of my design work.
