Design grounded in empathy — for communities, cultures, and the people often overlooked by mainstream design.
View my work →
Digital media for young multicultural Kiwis navigating dual identity.
AT safety redesign — helping riders feel emotionally, not just physically, safe.
Interactive installation exploring Rongoā Māori plant knowledge in Auckland CBD.
An interactive waterfront trail connecting visitors to the restoration of Te Ara Tukutuku.
I'm Sarai — a UX/UI designer with a human-centred and culturally aware approach. As a Samoan and Pākehā / New Zealand European designer, my identity shapes how I move through design: across cultures, communities, and ways of knowing.
My work starts with questions — who is this for, what do they feel, and what do they need before they can ask.
"I design for how people feel, not just what they do."
Real people, real contexts — research before anything else.
Insights reframe problems as human challenges, not functional ones.
Iterative and tested — with clear timelines and weekly goals.
Systems and touchpoints built for the real world, not just screens.