Cultural UX/UI Designer · Perth, WA

Design
for how
people feel.

Design grounded in empathy — for communities, cultures, and the people often overlooked by mainstream design.

View my work

Projects
grounded in real
human experience

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Research first.
People always.

I'm Sarai — a UX/UI designer with a human-centred and culturally aware approach. As a Samoan and Pākehā / New Zealand European designer, my identity shapes how I move through design: across cultures, communities, and ways of knowing.

My work starts with questions — who is this for, what do they feel, and what do they need before they can ask.

UX Research and Insight DevelopmentCore
UX/UI and Interaction DesignCore
Brand Identity and StrategyStrong
Experience and Installation DesignStrong
Creative Coding — HTML / CSS / JSCore
"I design for how people feel, not just what they do."
01
Projects across UX, brand and community
02
Cultural perspectives in every project
03
Core belief: design should feel human
1
Discover

Real people, real contexts — research before anything else.

2
Define

Insights reframe problems as human challenges, not functional ones.

3
Design

Iterative and tested — with clear timelines and weekly goals.

4
Deliver

Systems and touchpoints built for the real world, not just screens.

Let's make
something
worth
keeping.